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Branding.Logo, colour, voice and motion, designed as one system.

Name, logo, colour, typeface, voice and motion, ready to use everywhere: on screen, on paper and in video.

Request a Diagnostic
Generated image: wooden stamp with an ink pad.LogoColoursVoiceTypeface
Logoat 16 px
Versionone colour
Contrast4.5:1 or more

What's included.Everything the brand needs to be in use the next day.

Name

If needed: 15 to 30 proposals, cut to 5, each checked for domain, social media and national languages, plus a preliminary trademark search. A lawyer gives the final clearance.

30 proposals

5 finalists

1 name

Logo and symbol

Drawn on a grid, in SVG. Full-colour, one-colour and reversed versions, favicon, app icon and avatar.

Colour and type

Up to six colours, each with a defined role and tested contrast. Licensed typefaces, with Portuguese accents and the kwanza sign.

Aaã õ ç á é ê ó ô à1 250,00 Kz
Voice

How the brand writes a headline, a caption, a WhatsApp reply and a price, with examples.

Good morning! Do you still have the blue one?
We do. Shall we put it aside for you?
DirectWarmClear
Motion

Logo opener, transition, lower third and end card, in MP4 and WebM (and Lottie where possible).

Brand system: Abreno
Applications

Templates for social media, business card, email signature, catalogue cover, invoice and signage.

How we do it.You approve each stage before we move on.

  1. Discovery

    What you sell, to whom, against whom, and how you never want to look.

  2. Positioning

    One promise, three proofs, a personality in three words.

  3. Territories

    Three visual directions applied to a real example. You choose one.

  4. Logo

    Built on a grid and tested at 16 px, in one colour and against competitors.

  5. System

    Colour, type, voice, motion and templates, all from the same rules.

  6. Brand book

    One shareable page, with rules, downloads and source files.

Three ways to start.It depends on what you already have.

New identity

You don't have a brand yet, or you're launching a new one. We do everything, from the name to the applications.

Refresh

The brand exists but it's weak. We evolve what's yours, with your written approval before we touch the logo.

Add only

The identity is strong. We don't touch the logo: we add motion, templates and applications.

Start with the Diagnostic.

Leave your email and we'll reply with the next steps. The Diagnostic has a fixed price, agreed up front.

Generated image: sealed envelope with a wax seal.[email protected]
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Diagnosticfixed price